XTRA Studio Founded in 2025 in the heart of Tunis, XTRA is an independent creative agency and publishing house. We operate at the raw intersection of art, culture, and visual experimentation. We are not just a design studio; we are cultural archivists and visual storytellers dedicated to elevating authentic Arab narratives. We build unapologetic visual identities that refuse to fade into the background.

We believe that true design should never be invisible. In a world drowning in lazy minimalism, stock templates, and frictionless "neutral" aesthetics, we choose to bring the saturation back up. We don't chase fleeting digital trends; we design with a raw, tactile energy to create culture-driven visuals that actually last and command attention.

How We Work
Whether we are crafting a comprehensive brand identity, designing an immersive website, or directing the visual world of a short film, our methodology is always the same: deep research colliding with raw instinct. We collaborate closely with our clients, treating every project as a partnership to unearth the absolute truth of their brand.

Beyond the screen, XTRA actively pushes back against the digital void through our independent publishing house. We believe in the undeniable power of physical matter designing, screenprinting, and publishing our own fanzines, limited-edition books, posters, and apparel. We know that the most powerful design is visceral, which is why we seamlessly bridge high-end digital production with the authentic imperfections of tactile mediums.


Capabilities & Expertise

Brand Identity & Strategy:
Crafting bold, unmistakable visual languages and brand systems.

Digital & Web Design:
Building immersive, high-impact digital experiences.

Art Direction & Visual Storytelling:
From concept to execution, specializing in the visual identity of the cultural and music scenes.

Film & Post-Production:
Editing, post-production, and directing for short films and commercial video.

Typography & Editorial:
Bespoke Arabic typography, editorial design, and publishing.

Physical Production:
Product design, apparel, and specialized print runs (silkscreen, risograph).