North Africa Club : a fictional destination built somewhere between a roadside motel and a mirage. For Fichier Caché.

We developed a merchandise drop rooted in North African visual culture but pushed into a space that doesn’t fully exist part memory, part hallucination. Drawing from the logic of Alice’s Adventures in Wonderland and the image of a lost camel drifting through the desert, the collection plays with disorientation, symbols, and misplaced familiarity.

We approached it as a constructed universe: garments as entry points, graphics as narrative fragments, and the full rollout as an ecosystem. Not nostalgia, not fantasy something in between, intentionally undefined.