{"id":4869,"date":"2026-06-28T21:31:34","date_gmt":"2026-06-28T21:31:34","guid":{"rendered":"https:\/\/xtraworld.online\/?p=4869"},"modified":"2026-06-28T23:47:43","modified_gmt":"2026-06-28T23:47:43","slug":"labib-is-watching-you","status":"publish","type":"post","link":"https:\/\/xtraworld.online\/?p=4869","title":{"rendered":"LABIB IS WATCHING YOU"},"content":{"rendered":"\t\t
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Labib is watching You
Fichier Cach\u00e9
Year : 2026
Categories : Product Design + Creative Direction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Every meaningful project starts with a story. For World Environment Day, we collaborated with Fichier Cach\u00e9 to create a merchandise campaign inspired by Labib, the iconic character that introduced generations of Tunisians to environmental awareness. Our goal was to transform a familiar symbol into a contemporary collection that connects nostalgia with a message that still matters today.
From creative direction and storytelling to merchandise design, stickers, packaging, and campaign visuals, we developed a cohesive identity around one simple idea: \"Protecting the Planet is Everyone's Responsibility.\" More than a product launch, the project demonstrates how thoughtful design can revive cultural icons and turn them into meaningful experiences for a new generation.
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