{"id":4716,"date":"2026-05-26T23:23:45","date_gmt":"2026-05-26T23:23:45","guid":{"rendered":"https:\/\/xtraworld.online\/?p=4716"},"modified":"2026-05-27T13:11:16","modified_gmt":"2026-05-27T13:11:16","slug":"keep-hush-x-defend-tunis","status":"publish","type":"post","link":"https:\/\/xtraworld.online\/?p=4716","title":{"rendered":"KEEP HUSH X DEFEND TUNIS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4716\" class=\"elementor elementor-4716\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-414859fd e-con-full e-flex e-con e-parent\" data-id=\"414859fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33634e78 elementor-widget elementor-widget-post-navigation\" data-id=\"33634e78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/xtraworld.online\/?p=4678\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-left\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M192 127.338v257.324c0 17.818-21.543 26.741-34.142 14.142L29.196 270.142c-7.81-7.81-7.81-20.474 0-28.284l128.662-128.662c12.599-12.6 34.142-3.676 34.142 14.142z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-274a1025 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"274a1025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Runs on Harissa <br>Fichier Cach\u00e9 x Lamiri<br>Year : 2025<br>Categories : Brand Identity<br>Dimensions: Various<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e503c7f e-con-full e-flex e-con e-parent\" data-id=\"4e503c7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40aca6d3 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"40aca6d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-4716 gallery-columns-3 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"40aca6d3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDcxOSwidXJsIjoiaHR0cHM6XC9cL3h0cmF3b3JsZC5vbmxpbmVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA1XC9BcnRib2FyZC0xLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiI0MGFjYTZkMyJ9\" href='https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Artboard-1-scaled.jpg'><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Artboard-1-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Artboard-1-scaled.jpg 2048w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Artboard-1-240x300.jpg 240w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Artboard-1-819x1024.jpg 819w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Artboard-1-768x960.jpg 768w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Artboard-1-1229x1536.jpg 1229w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Artboard-1-1638x2048.jpg 1638w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Artboard-1-600x750.jpg 600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"40aca6d3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDcyMCwidXJsIjoiaHR0cHM6XC9cL3h0cmF3b3JsZC5vbmxpbmVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA1XC9Qb3N0ZXItRmluYWwtc2NhbGVkLnBuZyIsInNsaWRlc2hvdyI6IjQwYWNhNmQzIn0%3D\" href='https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Poster-Final-scaled.png'><img decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Poster-Final-scaled.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Poster-Final-scaled.png 2048w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Poster-Final-240x300.png 240w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Poster-Final-819x1024.png 819w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Poster-Final-768x960.png 768w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Poster-Final-1229x1536.png 1229w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Poster-Final-1638x2048.png 1638w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Poster-Final-600x750.png 600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"40aca6d3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDcyMSwidXJsIjoiaHR0cHM6XC9cL3h0cmF3b3JsZC5vbmxpbmVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA1XC9Hcm91cC0xLnBuZyIsInNsaWRlc2hvdyI6IjQwYWNhNmQzIn0%3D\" href='https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Group-1.png'><img decoding=\"async\" width=\"1790\" height=\"2327\" src=\"https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Group-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Group-1.png 1790w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Group-1-231x300.png 231w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Group-1-788x1024.png 788w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Group-1-768x998.png 768w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Group-1-1182x1536.png 1182w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Group-1-1575x2048.png 1575w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/05\/Group-1-600x780.png 600w\" sizes=\"(max-width: 1790px) 100vw, 1790px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f74809 e-flex e-con-boxed e-con e-parent\" data-id=\"1f74809\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-681eb33b e-con-full e-flex e-con e-child\" data-id=\"681eb33b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c694671 elementor-widget elementor-widget-image\" data-id=\"c694671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"1024\" src=\"https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/02\/18-687x1024.jpg\" class=\"attachment-large size-large wp-image-3197\" alt=\"18\" srcset=\"https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/02\/18-687x1024.jpg 687w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/02\/18-scaled-600x895.jpg 600w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/02\/18-201x300.jpg 201w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/02\/18-768x1145.jpg 768w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/02\/18-1030x1536.jpg 1030w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/02\/18-1374x2048.jpg 1374w, https:\/\/xtraworld.online\/wp-content\/uploads\/2026\/02\/18-scaled.jpg 1717w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29ea9a1f e-con-full e-flex e-con e-child\" data-id=\"29ea9a1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38520cbb elementor-widget elementor-widget-heading\" data-id=\"38520cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br><br><br><br><br><br><br><br><br>The project began with a simple question: how can we translate the essence of Harissa, its spice, its labor, its cultural weight, into design? with Fichier Cach\u00e9 and Lamiri Harissa  we explored Tunisia's visual and emotional relationship with this staple, tracing its journey from local farms to kitchen tables.<br>\nThe truck became our central symbol, that humble machine connecting land, labor, and culture. From there, we developed the full creative direction: concept, art direction, branding, merchandise, and production. We transformed the truck into a moving icon, a bold pink vehicle, fully branded from top to bottom, carrying Harissa cans, stickers, air fresheners, and t-shirts.<br>\nFor marketing, we brought the concept to life, literally. We built the real truck, turned it into a mobile installation, and shot the campaign across Tunisia. Even after the activation, the truck remained on the road, still branded, offering ongoing visibility long after the campaign ended.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-264ee6f e-con-full e-flex e-con e-parent\" data-id=\"264ee6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48263c31 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"48263c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-2' class='gallery galleryid-4716 gallery-columns-3 gallery-size-1536x1536'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"48263c31\" 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a simple question: how can we translate the essence of Harissa, its spice, its labor, its cultural weight, into design? with Fichier Cach\u00e9 and Lamiri Harissa we explored Tunisia&#8217;s visual and emotional relationship with this staple, tracing its 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