{"id":3178,"date":"2026-03-31T17:43:00","date_gmt":"2026-03-31T17:43:00","guid":{"rendered":"https:\/\/xtraworld.online\/?p=3178"},"modified":"2026-03-31T21:59:33","modified_gmt":"2026-03-31T21:59:33","slug":"lamirixfc","status":"publish","type":"post","link":"https:\/\/xtraworld.online\/?p=3178","title":{"rendered":"LamirixFC"},"content":{"rendered":"\t\t
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Runs on Harissa
Fichier Cach\u00e9 x Lamiri
Year : 2025
Categories : Brand Identity
Dimensions: Various<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The project began with a simple question: how can we translate the essence of Harissa, its spice, its labor, its cultural weight, into design? with Fichier Cach\u00e9 and Lamiri Harissa we explored Tunisia's visual and emotional relationship with this staple, tracing its journey from local farms to kitchen tables.
\nThe truck became our central symbol, that humble machine connecting land, labor, and culture. From there, we developed the full creative direction: concept, art direction, branding, merchandise, and production. We transformed the truck into a moving icon, a bold pink vehicle, fully branded from top to bottom, carrying Harissa cans, stickers, air fresheners, and t-shirts.
\nFor marketing, we brought the concept to life, literally. We built the real truck, turned it into a mobile installation, and shot the campaign across Tunisia. Even after the activation, the truck remained on the road, still branded, offering ongoing visibility long after the campaign ended.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The project began with a simple question: how can we translate the essence of Harissa, its spice, its labor, its cultural weight, into design? with Fichier Cach\u00e9 and Lamiri Harissa we explored Tunisia’s visual and emotional relationship with this staple, tracing its journey from local farms to kitchen tables.
\nThe truck became our central symbol, that humble machine connecting land, labor, and culture. From there, we developed the full creative direction: concept, art direction, branding, merchandise, and production. We transformed the truck into a moving icon, a bold pink vehicle, fully branded from top to bottom, carrying Harissa cans, stickers, air fresheners, and t-shirts.
\nFor marketing, we brought the concept to life, literally. We built the real truck, turned it into a mobile installation, and shot the campaign across Tunisia. Even after the activation, the truck remained on the road, still branded, offering ongoing visibility long after the campaign ended.<\/p>\n","protected":false},"author":1,"featured_media":4178,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[53],"class_list":["post-3178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-portfolio"],"_links":{"self":[{"href":"https:\/\/xtraworld.online\/index.php?rest_route=\/wp\/v2\/posts\/3178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xtraworld.online\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xtraworld.online\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xtraworld.online\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xtraworld.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3178"}],"version-history":[{"count":46,"href":"https:\/\/xtraworld.online\/index.php?rest_route=\/wp\/v2\/posts\/3178\/revisions"}],"predecessor-version":[{"id":4181,"href":"https:\/\/xtraworld.online\/index.php?rest_route=\/wp\/v2\/posts\/3178\/revisions\/4181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xtraworld.online\/index.php?rest_route=\/wp\/v2\/media\/4178"}],"wp:attachment":[{"href":"https:\/\/xtraworld.online\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xtraworld.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xtraworld.online\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}