Labib is watching YouFichier CachéYear : 2026Categories : Product Design + Creative Direction Every meaningful project starts with a story. For World Environment Day, we collaborated with Fichier Caché to create a merchandise campaign inspired by Labib, the iconic character that introduced generations of Tunisians to environmental awareness. Our goal was to transform a familiar […]
TN78 PITCHROOTSYear : 2026Categories : Merchandise / Brand IdentityDimensions: Various
NA Space Agency Fichier Caché x ACSYear : 2023Categories : Brand IdentityDimensions: Various Not everything we build is meant to exist. Some things are meant to be believed in. North Africa Space Agency started as a question: what if our region stopped waiting for permission to dream big? So we built the answer an imaginary […]
North Africa Club Fichier CachéYear : 2026Categories : Brand Identity + MerchandiseDimensions: Various North Africa Club : a fictional destination built somewhere between a roadside motel and a mirage. For Fichier Caché. We developed a merchandise drop rooted in North African visual culture but pushed into a space that doesn’t fully exist part memory, part […]
Hiddenverse Fichier CachéYear : 2022Categories : Brand Identity / 3D Modeling Dimensions: Various Hiddenverse is a digital fashion project developed in 2022 with Fichier Caché conceived and executed by XTRA Studio as a full creative system. From 3D garment design to character modeling and Instagram AR filters, the project was built as an end-to-end visual […]
UNIT+VISIONU+VYear : 2026Categories : Brand IdentityDimensions: Various
The project began with a simple question: how can we translate the essence of Harissa, its spice, its labor, its cultural weight, into design? with Fichier Caché and Lamiri Harissa we explored Tunisia’s visual and emotional relationship with this staple, tracing its journey from local farms to kitchen tables.
The truck became our central symbol, that humble machine connecting land, labor, and culture. From there, we developed the full creative direction: concept, art direction, branding, merchandise, and production. We transformed the truck into a moving icon, a bold pink vehicle, fully branded from top to bottom, carrying Harissa cans, stickers, air fresheners, and t-shirts.
For marketing, we brought the concept to life, literally. We built the real truck, turned it into a mobile installation, and shot the campaign across Tunisia. Even after the activation, the truck remained on the road, still branded, offering ongoing visibility long after the campaign ended.
PYM x FC Play Your Music (CAMEL) Year : 2026Categories : Creative Direction + Merchandise For our first summer collision, XTRA Studio linked with Camel × Fichier Caché. We built a tee around Play Your Music not as a slogan, but as a volume setting. Raw, loud, and meant for places where sound doesn’t ask […]
Moon Camel Fichier CachéYear : 2025Categories : Brand Identity + Product Design
Concept & merchandise design For Fichier Caché. From bootleg stickers to a fictional race team, a North African take on speed and identity.
