KEEP HUSH X DEFEND TUNIS
Balaclava x Keep HushLive From TunisYear : 2026Categories : Poster / Brand IdentityDimensions: Various
Category: Brand Identity
NA SPACE AGENCY
NA Space Agency Fichier Caché x ACSYear : 2023Categories : Brand IdentityDimensions: Various Not everything we build is meant to exist. Some things are meant to be believed in. North Africa Space Agency started as a question: what if our region stopped waiting for permission to dream big? So we built the answer an imaginary […]
North Africa Club
North Africa Club Fichier CachéYear : 2026Categories : Brand Identity + MerchandiseDimensions: Various North Africa Club : a fictional destination built somewhere between a roadside motel and a mirage. For Fichier Caché. We developed a merchandise drop rooted in North African visual culture but pushed into a space that doesn’t fully exist part memory, part […]
HIDDENEVRSE
Hiddenverse Fichier CachéYear : 2022Categories : Brand Identity / 3D Modeling Dimensions: Various Hiddenverse is a digital fashion project developed in 2022 with Fichier Caché conceived and executed by XTRA Studio as a full creative system. From 3D garment design to character modeling and Instagram AR filters, the project was built as an end-to-end visual […]
D-SKINKY
D-SKINKY Detailing GarageYear : 2026Categories : Brand IdentityDimensions: Various
UNIT+VISION
UNIT+VISIONU+VYear : 2026Categories : Brand IdentityDimensions: Various
AAP5
AAP5 Minassa (INCO Group)Year : 2023Categories : Brand IdentityDimensions: Various Not every application needs to feel like a job interview. For Minassa’s cultural incubator call, we turned the campaign into an amusement park playful, inviting, and slightly unexpected. The idea was simple: remove the pressure, keep the curiosity, and make “submit” feel less like a […]
KOS-KSI
Runs on Harissa Fichier Caché x LamiriYear : 2025Categories : Brand IdentityDimensions: Various
LamirixFC
The project began with a simple question: how can we translate the essence of Harissa, its spice, its labor, its cultural weight, into design? with Fichier Caché and Lamiri Harissa we explored Tunisia’s visual and emotional relationship with this staple, tracing its journey from local farms to kitchen tables.
The truck became our central symbol, that humble machine connecting land, labor, and culture. From there, we developed the full creative direction: concept, art direction, branding, merchandise, and production. We transformed the truck into a moving icon, a bold pink vehicle, fully branded from top to bottom, carrying Harissa cans, stickers, air fresheners, and t-shirts.
For marketing, we brought the concept to life, literally. We built the real truck, turned it into a mobile installation, and shot the campaign across Tunisia. Even after the activation, the truck remained on the road, still branded, offering ongoing visibility long after the campaign ended.
Mottamar
At the crossroads of sound, culture, and innovation, Mottamar creates a platform for dialogue on the future of Arabic electronic music. We developed the full branding and art direction, from visual identity to communication assets to translate the project’s vision into a clear, energetic, and purpose-driven visual system.