At the crossroads of sound, culture, and innovation, Mottamar creates a platform for dialogue on the future of Arabic electronic music. We developed the full branding and art direction, from visual identity to communication assets to translate the project’s vision into a clear, energetic, and purpose-driven visual system.
XTRAHouse Stickers Pack Year : 2026Categories : Illustration
Fichier CachéWebsite RebrandingYear : 2025Categories : UI Design + Branding
Club Carré Event SeriesYear : 2026Categories : Brand Identity
PYM x FC Play Your Music (CAMEL) Year : 2026Categories : Creative Direction + Merchandise For our first summer collision, XTRA Studio linked with Camel × Fichier Caché. We built a tee around Play Your Music not as a slogan, but as a volume setting. Raw, loud, and meant for places where sound doesn’t ask […]
Everyday objects are never as innocent as they seem. The moment you add a graphic, they stop being silent and start carrying meaning. A plate, a hat, or a mouse can instantly shift from utility to commentary, from background noise to statement piece.
That tension is what drives this research : to see how design interrupts the ordinary and changes the way we read what
surrounds us. This is a personal research project under XTRA Studio where explore how sarcasm, irony, and context can transform an object into a message. That’s the power of Everyday Propaganda: turning the most overlooked things into the loudest voices.
Moon Camel Fichier CachéYear : 2025Categories : Brand Identity + Product Design
Objects In Process Studio TenYear : 2026Categories : Brand Identity + Graphic Design
KONNECTYear : 2025Categories : Brand Identity + UI DesignDimensions : Various
Concept & merchandise design For Fichier Caché. From bootleg stickers to a fictional race team, a North African take on speed and identity.
